An indigenous variety that grows in the Murgia area of the municipalities of Alberobello, Locorotondo, and part of the Itria Valley (400 m above sea level), Olivastra is distinguished by medium-sized fruits with a characteristic red color.

From these olives comes a extra virgin olive oil with an elegant bitterness and vibrant spicy notes, an authentic expression of the cold and windy Alberobello hills, where the climate and soil impart the fruit with all the character and personality of Puglian tradition.